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Food · Tool 22

Supermarket Comparator

Coop and Migros are the duopoly. Lidl and Aldi are cheaper. But the right choice varies by product — this tool tells you where to actually buy what.

What are you buying?

What this solves

Swiss supermarkets come in three tiers: Coop and Migros dominate with similar prices (CHF, not EUR), Lidl and Aldi undercut by 20–35% on basics. But each has a distinct strength: Coop for wine + premium lines, Migros for chocolate + bread, Lidl for European staples, Aldi for low-cost groceries. Tourists buy everything at Coop without realising Migros is often 5–10% cheaper on basics.

How to read the results

What this tool ignores

Common questions

Are Swiss supermarkets really expensive?

Yes — 30–50% above EU averages for cheese, bread, milk. Lidl and Aldi narrow the gap. Buying local cheese is the worst offender (CHF 22–28/kg Emmental vs ~EUR 12 in Germany).

Can I use euros?

Sometimes, but with poor exchange rates. Use TWINT, PostFinance, or cash in CHF. Coop and Migros don't accept euros. Migros doesn't accept Amex.

Where can I shop on Sunday?

Train station shops (Manor, Coop Pronto) and airport shops. Coop Pronto stations stay open limited hours. Otherwise — plan ahead.