Your chocolate wish
What this solves
Lindt is the obvious name — sold in every airport and at a higher price than at home, where it's just supermarket chocolate. Swiss locals mostly buy Coop, Migros, Läderach (premium) or Cailler (Nestlé-owned but iconic for the Fribourg region). The right pick depends on whether you're buying for taste, presentation or souvenir value.
This tool sorts the brands by your priority. It also flags the rule that surprises: a CHF 4 Läderach bar beats a CHF 7 Lindt Excellence on actual taste, and Migros' M-Budget bars are surprisingly good at CHF 1.50.
How to read the results
- Best for = what the brand genuinely does best. Lindt is consistent, Läderach is fresh, Cailler is traditional.
- Where to buy = in the supermarket, brand boutique, or both.
- Price band is the average 100g price in 2026. Bars vary CHF 2.50–4.50; truffles CHF 30+ per 250g box.
What this tool ignores
- Single-origin / bean-to-bar makers — Auer, Chocolat du Jour, Fix — exist but small.
- Vegan / sugar-free options — most major brands now have a range.
Common questions
Why is Swiss chocolate so expensive?
Swiss wages, Swiss milk prices, and the country's insistence on real cocoa butter (no vegetable fat substitution). Lindt sources Ghanaian and Ecuadorian cocoa directly and the company is profitable — but the input costs are real.
Where can I see chocolate being made?
Cailler factory (Broc, near Gruyères) is the best. Maison Cailler tours + tasting, CHF 18. Lindt Home of Chocolate (Kilchberg, near Zurich) is brand-tour style. Läderach has a factory shop in Bilten and a store in Zurich airport.
Is Migros chocolate any good?
Surprisingly yes. M-Budget bars at CHF 1.50 are basic but pleasant. The "Chocolat Frey" line (Migros-owned) is genuine Swiss and several awards. Don't ignore the supermarket option.